Custom-designed consumer Communities are laboratories that allow our clients to interact on a continual basis with specifically recruited members using a wide variety of research tools. These members serve as ongoing advisors, rather than typical "one-off" survey respondents, and their services are contracted based on the objectives and requirements of the client.
Each online Community is specifically built to the client's needs, both in its membership guidelines and in the type of activities in which those members engage. Weekly workshops and virtual discussion groups give clients access to data and points of view only available in group structures. This comprehensive analysis provides an additional layer of security that informs executive decisions across multiple disciplines. Communities are a powerful resource that provide longitudinal tracking and follow-up surveys as well as "deeper dive" assessments.
A Community can also prove to be a very substantive, cost-effective approach to conducting consistent and ongoing interactive research with a client's target audience.