In-Home Content Testing
Beyond testing in a theater environment, Screen Engine/ASI is also equipped to provide clients with in-home content testing. In this methodology, viewers are recruited to watch a program, including pilots, episodes, advertisements, infomercials, etc. at a select time on a specified channel on their televisions at home.
After viewers watch the program, they are immediately contacted to complete a questionnaire by phone. This process allows clients a large sample size of viewers, along with a greater breadth of viewers at a national and international level.