Focus Groups Television
At Screen Engine/ASI, we believe in the power of an audience’s voice. We treat focus groups as a crucial part of our research process, and believe focus groups can provide our clients with a much richer snapshot of their audience’s motivations and behaviors.
Whether our clients are looking to broaden an audience, understand viewership or purchase motivators, explore positioning or test new advertising strategies, our team at Screen Engine/ASI has an unparalleled commitment to finding the answers they need.
We pride ourselves on:
- Recruiting the best participants for our clients, whether it be network viewers, specific ethnicities or children
- Providing a team of in-house moderators with years of experience who know how to explore our client’s questions beyond simple focus group facilitation
- Innovative focus group rooms that allow our clients direct communication with the moderators